Social Media Marketing Tools: Getting Started (Part 3)

  • Where are your customers?
Where are your customers?

Where are your customers?

Social Media Marketing Tools: Getting Started (Part 3)

In Parts 1 & 2 of this “Getting Started” series we discussed some initial steps to take in managing your social media marketing online. We talked about how to listen to your community to grow your community- today we’d like to discuss an important choice that many overlook when starting their social media campaigns.

 

Imaging walking into a board room and asking your investors, “Which social networks should we use for marketing?”

 

If the year is 2008 most would probably answer, “MySpace!” and maybe a few would mention that new “Twitter” they heard about celebrities using. In 2012 a lot of folk would raise their hand and shout out, “Facebook! Twitter!” and maybe a few folks in the nicest suits might whisper “LinkedIn”.

 

All of these people would be wrong, as Obi-Wan would suggest, “From a certain point of view.”

 

Social Media is more than just name brand networks. Social Media, in marketing, is a term to define a dynamic relationship between the merchant and the customer facilitated by a digital intermediary. Sounds complicated, but its not (we promise).

 

So what is the “correct” answer to the question above?

 

The correct answer comes from the thoughtful social marketer in the corner who raises his hand and shouts, “We use the network that our research shows our customers engage most actively!”

 

Many times this answer might mean the “network-du-jour”, but not always. Social Media Marketing is like any other marketing in that it requires you to research your potential customers, craft a compelling message and deliver it in a way which is interesting to your potential customers. Blindly going on the “biggest network” (which in 2012, is by and large Facebook) might seem to make the most sense because you have the most potential readers for your online message from within that network. However, that’s not always the best use of your time.

 

Imagine taking out a hundred foot high electronic billboard ad in Times Square. Sounds good, right? Millions of people go to Times Square every day, some of them go just to see the glitzy lights and massive advertisements. However, if you’re taking out a massive ad in NY and your business is a local flower shop in Idaho you’re going to see no return on that investment, even if a million people a day see your advertisement.

 

On The Social Network Dujour you might find a million followers, but you want the right followers. So do your research! Look into your market, use online tools and your own judgement to find out exactly where your ideal customers congregate online. In our next blog we’ll talk about how to go about actually finding those communities and discuss specific tools you can use to locate and target your idea social network.

Categories

About the Author:

58 Comments

    • Bob

      Hey There. I found your blog using msn. This is a very well written alcitre. I will make sure to bookmark it and return to read more of your useful info. Thanks for the post. Ill certainly return.

  1. Nice content.Also, loving your blog layout. I used to have a similar blog myself before I sold it on. I have still not got round to getting a new design on my new blog. I posted this on my mixx account so that I do not forget to visit again in the future.

    • I wish to show my appreciation to this itwrer just for rescuing me from such a instance. As a result of exploring throughout the internet and getting proposals which were not productive, I believed my life was gone. Being alive without the presence of strategies to the problems you’ve fixed all through this write-up is a crucial case, as well as the ones which might have negatively affected my entire career if I hadn’t discovered your website. Your own personal expertise and kindness in maneuvering all the things was very useful. I don’t know what I would have done if I had not discovered such a solution like this. It’s possible to now relish my future. Thanks for your time so much for your impressive and results-oriented help. I will not be reluctant to endorse your blog to any individual who wants and needs guidelines about this subject matter.

  2. Somebody essentially assist to make significantly articles I might state. This is the very first time I frequented your website page and thus far? I amazed with the research you made to make this particular submit extraordinary. Magnificent activity!

  3. A lot of thanks for each of your efforts on this web page. Kim delights in getting into research and it’s simple to grasp why. My spouse and i hear all regarding the lively ways you make vital guidelines on this blog and as well increase participation from the others about this concept and our favorite daughter is actually starting to learn a great deal. Enjoy the remaining portion of the new year. You’re the one carrying out a stunning job.

  4. Subsequently, after spending many hrs on the internet at last We’ve uncovered an individual that definitely does know what they are usually discussing a lot of thanks a excellent deal wonderful post

  5. Hi, i think that i noticed you visited my site thus i got here to go back the choose?.I’m attempting to find things to enhance my site!I suppose its adequate to make use of a few of your ideas!!

  6. SEO

    This is incredibly good. I was pleasantly surprised to see this info so well put together, definitely going to post this on facebook so the husband can find it. Cheers!

  7. Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is magnificent blog. A great read. I’ll certainly be back.

  8. It’s perfect time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I want to suggest you few interesting things or tips. Maybe you can write next articles referring to this article. I wish to read more things about it!

  9. I have to show my due to this particular author simply for saving me personally via this kind of setting. Because of browsing from the the net along with receiving guidelines that have been not necessarily enjoyable, I figured my well being had been around. Living minus the strategies to the problems you’ve settled by means of your complete website is a vital circumstance, as well as versions that may possess badly broken my personal whole career only had not identified the site. Your primary expertise and goodness when controling everything has been beneficial. I’m unsure what I might have completed easily hadn’t come about such a that. I can also at this stage look forward to my personal long term. Thank you so much for the specialized and incredible help. I won’t think twice to be able to propose your website to anybody who requirements recommendations concerning this subject theme.

  10. Whoa, amazing website format! The length of time have you been writing a blog for? you’re making blogging seem straightforward. The entire look of one’s site is fantastic, plus the written content!…

  11. Kazdy blog, ktуry odniуsl sukces, ma swoja okreslona tematyke – cos, o czym mуwi przede wszystkim. Moga to byc zaawansowane informacje na temat obslugi jakiegos pakietu oprogramowania. Moga to byc krуtkie historyjki albo niezwykle fotografie. Albo nawet niesprawdzone pogloski, ktуre slyszysz codziennie w swojej pracy znanego politycznego komentatora. Moze to byc na przyklad cos w stylu: „Satyryczne i stronnicze komentarza polityczne”, albo „Sentymentalna poezja milosna”. Wybrana przez Ciebie nazwa blogu stanie sie Twoja marka (po angielsku brand, stad branding). Bedzie ta nazwa, ktуra ludzie zapamietaja.

  12. Aby odniesc sukces prowadzac blog, musisz byc w stanie dac ludziom cos wyjatkowego i wlasnie to cos stanowi tematyke Twego blogu. Moga to byc zaawansowane informacje na temat obslugi jakiegos pakietu oprogramowania. Tematyka to cos, z czego chcialbys by blog stal sie kiedys slawny, to ta wyjatkowa sprawa, ktуra da swiatu. Moze to byc na przyklad cos w stylu: „Satyryczne i stronnicze komentarza polityczne”, albo „Sentymentalna poezja milosna”. Wybrana przez Ciebie nazwa blogu stanie sie Twoja marka (po angielsku brand, stad branding). Bedzie ta nazwa, ktуra ludzie zapamietaja.

  13. Great article! I loved the insight and the advice given . Additionally, your blogging style is very fun to read. If you have time kindly take a look at my new website and tell me what you think.

  14. I precisely desired to say thanks again. I am not sure the things I could possibly have implemented in the absence of those pointers contributed by you relating to this concern. This has been a very frustrating crisis in my position, nevertheless viewing your expert technique you processed it took me to weep over contentment. Now i am happy for this advice and even hope that you comprehend what a great job you were getting into training people with the aid of your web site. I’m certain you have never met any of us.

  15. Hi, I think your website might be having browser compatibility issues. When I look at your blog site in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, terrific blog!

  16. Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Firefox. I’m not sure if this is a format issue or something to do with web browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the problem solved soon. Thanks

  17. Greetings from Ohio! I’m bored at work so I decided to browse your website on my iphone during lunch break. I enjoy the knowledge you provide here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, amazing blog!

  18. Appreciating the dedication you put into your website and detailed information you provide. It’s nice to come across a blog every once in a while that isn’t the same old rehashed information. Great read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  19. Hello. Neat post. There’s an issue with the web site in chrome, and you might want to test this… The browser is the market leader and a big part of folks will omit your fantastic writing due to this problem.

  20. Fajnie rozciągnięty zagadnienie, sądzę że można dodatkowo poczytać na zagadnienie na innych stronkach. patrząc na popularność problemu w gronie internautów to powinieneś wyszukać dużo informacji. promuję każdemu zaintrygowanym!

  21. I was wondering if you ever thought of changing the structure of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two images. Maybe you could space it out better?

  22. Howdy. Very cool blog!! Man .. Excellent .. Superb .. I’ll bookmark your website and take the feeds additionally…I’m happy to locate a lot of useful information here in the article. Thanks for sharing.

  23. Simply give one’s eye-teeth for to influence your article is as astoundingThe clearness recompense your publicize is just excellent and that i could try on you are in the know on this subjectFine together with your enfranchisement disenchant me to snatch your thrive on to block updated with coming ne…

  24. Thank you an incredible submit, may study one’s others content. thank you your thinking for this, I soon became somewhat made an impact to by this text. Many thanks again! You wanna make a terrific time. Got some fantastic info here. I do think that when a greater number of people thought about it like this, they’d have a very better moment in time receive the hold ofing the issue.

  25. It’s in reality a great and helpful piece of info. I’m satisfied that you simply shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

  26. Needed to put you this little observation to be able to give thanks over again about the breathtaking basics you’ve documented on this website. This has been generous of people like you to provide unhampered all that a lot of folks would have advertised for an e-book to make some dough for their own end, most importantly considering the fact that you might have done it if you desired. Those tricks in addition served to become a good way to be aware that other people online have similar keenness similar to my very own to figure out somewhat more with regard to this matter. I am certain there are lots of more enjoyable situations up front for people who check out your blog.

  27. I really like the look of your website. I lately built mine and I was looking for some style concepts and you gave me a couple of. May possibly I ask you whether you developed the site by youself?

  28. Discovered your post really fascinating in fact. I truly really enjoyed reading it and also you make really some excellent factors. I will bookmark this site to the long term! Relly terrific short article.

  29. Discovered your article very exciting indeed. I really loved studying it and you make rather some superior details. I am going to bookmark this internet site for the long term! Relly great article.

  30. I like what you guys are up too. Such smart work and reporting! Carry on the superb works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my site :).

  31. Found your article really intriguing in fact. I truly really enjoyed browsing it and you simply make pretty some superior points. I am going to bookmark this web-site for that long run! Relly terrific content.

  32. Thanks as a service to sharing fabulous informations. Your site is altogether cool. I am impressed during the details that you’ve on this site. It reveals how nicely you get the drift this subject. Bookmarked this website bellman, intention come reject for extra articles. You, my crony, RO…

  33. I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again! “Every time we remember to say thank you, we experience nothing less than heaven on earth.” by Sarah Ban Breathn…

  34. The structure for the weblog is a tad off in Epiphany. Even So I like your website. I may need to install a normal web browser just to enjoy it.

  35. I simply want to say I am new to blogging and site-building and really liked your web blog. More than likely I’m want to bookmark your website . You amazingly come with incredible article content. Thank you for sharing your web-site.

Leave a Reply to long feather earrings for sale Cancel reply