How Do I Find My Online Audience (Part 3)
Managing multiple social media networks through one dashboard with Social Management Tool is a great way to take followers from many different networks and treat them as one. But how do you find customers with social media?
We’ve discussed using blog search and social search tools, but what if you’re still stumped?
Have you tried looking into your own community? If you run a small business, even an online one, chances are what you are doing is going to affect you and your neighbors. Get involved with your neighbors! Almost every town has a community board, facebook page or even an official municipal twitter.
You can begin to communicate with your neighbors and community by engaging these resources. For local businesses especially its important to have brand recognition on your own turf.
Get Involved With Local Communities on Social Media
Get involved yes- but don’t spam them! As stated before no one joins a social community to get spammed or hear marketing messages. If you truly are a community minded business owner then take part in the social outlets of your hometown. Comment on updates, asks questions when relevant, share content about community events on your own boards. Become a visible online figure by offering meaningful commentary.
So how do you get customers from this? It works a lot like the blog outreach really- either people will click your name to find out who this amazing commentor is or when you speak from authority as the owner of a business you will have built up enough respect that people will not view this as spam.
“As a business owner in this town I think that Christmas is a good thing! I sell many flowers at Christmas.” For example.
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I like your approach Mike. All too often bsiensuses (and gov’t) get caught up in a trend missing the point altogether. In this case, better communication with various stakeholders, I assume.Unfortunately, the social media wave is creating a bunch of pros who forget to check in with the bottom line objective, focusing on the tactics and gaining some traction with their approach. It will be left to those of us who believe in starting from a goal or objective first and working back from there to clean up the mess. A comprehensive program can create very powerful results, but the message has to be received that starting with a tactic or two is probably going to miss the mark .
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
Hey this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding skills so I wanted to get advice from someone with experience. Any help would be greatly appreciated!
I would agree that social media will be big, but I woudln’t slash marketing too much. Part of attracting an audience online is having a strong PR agency that can create content that interests and impacts rather than targets your niche audience.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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